Emails with impact
How to boost opens and clicks
When a subject line only has a split second to grab someone’s attention, it needs to be good. But the challenge doesn’t end there.
A successful email is made up of many parts. Strong content to keep people reading. A clear call to action to encourage engagement. And well-planned follow-up content to continue the journey.
Words with a purpose
With just seconds to make an impression on your reader, every word counts. We’ll help you achieve your goal, whether that’s informing your newsletter subscribers, persuading cold contacts with sales emails, or engaging your leads in a nurture journey.
​
Our writers have been boosting open rates and subscribes since email transformed communications. They will improve your emails with:
Sharper Templates
We'll structure your templates more effectively and adivse on the design for emails including automated campaigns and email marketing.
​
Better brand language
Tone of voice is often lost at email level, but it's a key part of your identity. We'll get make sure your values are loud, clear and consistent.
Stronger strategic direction
We'll review and refresh your campaigns and automated journeys for better results.
​
Persuasive subject lines
Whether you're split-testing or just need to give it your best shot, our team will enhance your lines with proven persuasive techniques.
Sharper Email Training
Our Sharper Email writing workshop will make your team more creative and more productive at driving email opens and clicks.
Does your email tick all the boxes?
Defined success
Do you want an immediate increase in opens to generate awareness? Or are your goals more long-term engagement and loyalty? Be singleminded - email is most successful when goals are focused.
Planned a journey
If you’re promoting your brand or driving sales, a few emails aren’t enough. Are you prepared for all the activity around the campaign, from assets to download to social posts?
Considered your approach
Plain text or eye-catching design? Personal sign off or corporate tone? Informative? Funny? Bold? Tailor your approach to your audience and you’re ready for success.
Set aside time for review
To succeed in email campaigns, you need to play the long game. Plan to spend some time figuring out what worked and what didn’t so we can help you refine it for next time.
Make sure your preview or first line adds value to the subject line. Your readers will see those in their inbox and they can boost open rates.
What you can expect from us
Logic
A one-off email is rarely the path to success. We’ll work with you to define a strategy for the whole campaign.
​
Value
Whether you need ideas for different styles, or suggestions for additional content, we’ll provide more than you expect.
Team spirit
Designers, subject experts, sales teams, analytics people – we love to work with other specialists to get you the results you need.
Tough love
Expect us to question the brief to help you meet your goals if we can see something to improve.
​
