Time to change your story?
In the 70s, Bhutan languished in the shadow, literally, of its Himalayan neighbours. To help raise the country's profile, the young king,...
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Hayley Cherrett
5 min read
Persuasive ecommerce. How to stop bored browsers abandoning their basket.
The ecommerce market is worth a whopping $6.9 trillion globally. But here's the issue: 70% of online shopping carts get abandoned (both...
Chris Silberston
5 min read
7 habits of confident communicators
Consumer-facing businesses have long known the importance of clear and confident communication. Whether it’s Innocent Drinks, with their...
Chris Silberston
5 min read
Empathy. The most persuasive communication tool?
In the Western world, New Zealand has done a great job at making the rest of us look bad in recent months. Other countries, like Vietnam,...
Hayley Cherrett
4 min read
Online training: the good, the bad and the yawnsome.
Apologies, I was delayed writing this post on account of my online Flugelhorn workshop. Learning online has gone through the roof. Google...
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3 min read
How to write the perfect opening sentence.
The first sentence of anything is every writer’s nightmare. Whether it’s a novel, an ad, a report, or a web page, the first line is...
Chris Silberston
4 min read
A complete guide to readability.
Readability is all the rage these days. Internet tools abound that check how easy it is to read your copy. There's even one built into...
Katherine Lewis
4 min read
How do you fix B2B marketing that misses the mark ?
The short answer: remember you're talking to people. There’s a lot of talk about the march of the robots. AI and machine learning making...
Chris Silberston
7 min read
Communicating in a crisis
These are unprecedented times for any business. There’s no rulebook about how to communicate when you’re cancelling events or closing...
Hayley Cherrett
6 min read
The nature of nurture. Emails that turn prospects into customers and browsers into bookings.
“I need another email!” The New Business director is screaming down the phone. The company sales pipeline has all the flow of a London...
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6 min read
5 reasons your Tone of Voice isn't working.
Brand tone of voice. Everyone’s at it. It’s a boom industry for writing agencies creating more and more guidelines for brand voice. Even...
Chris Silberston
4 min read
How (not) to appeal to young people in your writing
Apparently, slime is a thing. It can be scented, coloured, themed. It has its own conference where people buy, trade, and perform tricks...
Hayley Cherrett
3 min read
Design vs copy slam down. Who are you backing?
Design vs copy. You know you need both. But which is going to make most difference to your brand? Which one is more likely to grab...
Hayley Cherrett
4 min read
Well, that was Blue Monday, but what about the rest of the week?
Four formulae to get you through to Friday. How was Blue Monday for you? Was it thoroughly depressing? Did it make you book a summer...
Chris Silberston
5 min read
Drumroll please
Writing a winning submission for awards ceremonies Whether you’re vying for a BISHTA (British Pool and Hot Tub Award) or Pedigree Breeder...
Chris Silberston
6 min read
Search Engine Observations
Why you should ignore anyone who tells you to ‘add some more SEO’ Looking for running trainers? We have the largest selection of men’s...
Hayley Cherrett
5 min read
‘Chit-chat and coffee date’ or ‘rambly Great Aunt’? What’s your newsletter type?
Email is not just surviving, it’s thriving. HubSpot reports 99% of us check our inboxes every day. This means newsletters are still a...
Hayley Cherrett
4 min read
Brand manifestos: the most useful piece of copy your customers will never read.
In 2019, Mark Zuckerberg posted what was described as a ‘manifesto for privacy’ on Facebook - outlining a new privacy strategy the...
Chris Silberston
8 min read
Writing accessible copy
Easy ways to increase the reach of your content Accessibility. It’s not political correctness. Or dumbing down. It’s not an add-on to...
Hayley Cherrett
5 min read
7 opportunities to turn boring into brilliant
I’d just inhaled a sharing bag of Maltesers when I read it – ‘everybody likes a nice bottom’. I smirked then chucked the packaging in the...
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