The most important bit of copy you haven't written yet
How do people really get to know what your organisation is about? It could be by reading your About Us page. Or maybe your founding...
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Hayley Cherrett
6 min read
Tone of voice: no-brainer or time-waster?
Towards the end of the last millennium, brands started using language in ways and places that had previously been overlooked. For...
Hayley Cherrett
4 min read
How to create a positive tone of voice
“We should definitely have ‘positive’ as one of our tone of voice values.” Everyone around the table (or on the screen) nods. Of course,...
Chris Silberston
4 min read
Good Tone of Voice v bad Tone of Voice
It’s easy to imagine that running a successful business was simpler back in the day. Put up a sign in fancy lettering (not forgetting the...
Hayley Cherrett
4 min read
Time to change your story?
In the 70s, Bhutan languished in the shadow, literally, of its Himalayan neighbours. To help raise the country's profile, the young king,...
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6 min read
5 reasons your Tone of Voice isn't working.
Brand tone of voice. Everyone’s at it. It’s a boom industry for writing agencies creating more and more guidelines for brand voice. Even...
Hayley Cherrett
4 min read
Brand manifestos: the most useful piece of copy your customers will never read.
In 2019, Mark Zuckerberg posted what was described as a ‘manifesto for privacy’ on Facebook - outlining a new privacy strategy the...
Chris Silberston
4 min read
How to make your fucking awful brand not make me want to gouge my eyes out
People respond to other people. We crave human connection so much that we even see faces in inanimate objects. So if your brand sounds...
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