How do people really get to know what your organisation is about? It could be by reading your About Us page. Or maybe your founding...

Towards the end of the last millennium, brands started using language in ways and places that had previously been overlooked. For...

“We should definitely have ‘positive’ as one of our tone of voice values.” Everyone around the table (or on the screen) nods. Of course,...

It’s easy to imagine that running a successful business was simpler back in the day. Put up a sign in fancy lettering (not forgetting the...

In the 70s, Bhutan languished in the shadow, literally, of its Himalayan neighbours. To help raise the country's profile, the young king,...

Brand tone of voice. Everyone’s at it. It’s a boom industry for writing agencies creating more and more guidelines for brand voice. Even...

In 2019, Mark Zuckerberg posted what was described as a ‘manifesto for privacy’ on Facebook - outlining a new privacy strategy the...

People respond to other people. We crave human connection so much that we even see faces in inanimate objects. So if your brand sounds...