Persuasive copy 3/3

Chris Silberston

5 min read

Drumroll please

Writing a winning submission for awards ceremonies Whether you’re vying for a BISHTA (British Pool and Hot Tub Award) or Pedigree Breeder...

Chris Silberston

6 min read

Search Engine Observations

Why you should ignore anyone who tells you to ‘add some more SEO’ Looking for running trainers? We have the largest selection of men’s...

Hayley Cherrett

5 min read

‘Chit-chat and coffee date’ or ‘rambly Great Aunt’? What’s your newsletter type?

Email is not just surviving, it’s thriving. HubSpot reports 99% of us check our inboxes every day. This means newsletters are still a...

7 opportunities to turn boring into brilliant

Hayley Cherrett

5 min read

7 opportunities to turn boring into brilliant

I’d just inhaled a sharing bag of Maltesers when I read it – ‘everybody likes a nice bottom’. I smirked then chucked the packaging in the...

A guide to writing the perfect unthank-you letter

Hayley Cherrett

5 min read

A guide to writing the perfect unthank-you letter

It’s part of every Christmas. Predictable from certain individuals. Often extremely tacky. It’s the unwanted gift. At least one will...

Chris Silberston

4 min read

The toughest two minutes of your life

From DIY explainer clips to Oscar-worthy ads, video can captivate audiences and transform fortunes. Our straightforward guide gets you...

Persuasive food packaging: work that space!

Hayley Cherrett

6 min read

Persuasive food packaging: work that space!

In the supermarket, shoppers mooch around mindlessly. They see irresistible special offers or instagrammable packaging, chuck products in...

How not to let your email die in the first centimetre.

Hayley Cherrett

5 min read

How not to let your email die in the first centimetre.

‘Oooh, an email from a random brand, how exciting. Can’t wait to open it!’ When was the last time you thought like that? 2001? If ever....

How to make sure your case studies have happy endings.

Hayley Cherrett

5 min read

How to make sure your case studies have happy endings.

Let me tell you a story about a business in a land not so far away. They had a dazzling website that attracted customers from miles...

Leave them hanging, and your readers will be desperate for more.

Chris Silberston

5 min read

Leave them hanging, and your readers will be desperate for more.

Sometimes copywriting is so functional it loses its magic. If you’re writing a web page, the wisdom is to front-load content because...

Quaffing copy: how to make words look delicious

Chris Silberston

5 min read

Quaffing copy: how to make words look delicious

I once tasted a hop pellet on a brewery tour. It was probably the most disgusting thing I’ve ever eaten. If you ever get the chance to...

Introducing the fantabulous Thousand Monkey headline generator.

Hayley Cherrett

2 min read

Introducing the fantabulous Thousand Monkey headline generator.

Nobody said writing great headlines was going to be easy. But wannabe attention grabbers often make it harder work than it needs to be....

How to ignore marketing tips and write emails people actually read

Chris Silberston

6 min read

How to ignore marketing tips and write emails people actually read

Open rate is highest when companies send two emails per month. Database Marketing Institute Sending four emails in a month instead of...

6 min read

To dee-dum or dum-dee that is the question.

Words are musical. When we read a book, we don’t just absorb the meaning – we hear a voice in our heads making sense of things. If your...

4 min read

Why storytelling is in pieces.

When you ask people (and AI) to name a storytelling brand, Apple is one of the top responses. Arguably the tech giant uses elements of...

Selling Scunthorpe. The secrets of great travel writing.

Chris Silberston

3 min read

Selling Scunthorpe. The secrets of great travel writing.

We’ve been rewriting the content for a luxury travel company. So we’ve been thinking about what makes engaging holiday copy. Sometimes...

2 min read

How to write a smokin’ intro.

Eleven out of ten people we talk to about writing say the hardest part is the beginning. And yet you need a good intro to hook your...

Get in touch