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Generative AI: the good, the bad, the useless
We’re getting a lot of questions about AI. What does it do well? Which platform writes best? How can it save me time? Can it come up with...
Chris Silberston
3 min read


Conjunctions at the start of sentences – to begin or not to begin?
Jane Austen did it. Shakespeare did it. Even the Bible gets away with it. So, why do conjunctions at the beginning of sentences still...
Hayley Cherrett
5 min read


AI copywriting
We’re all hearing about generative AI. We’re told that job seekers are using it to write cover letters. Students are using it to write...
Chris Silberston
5 min read


6 of the biggest mistakes we make with CTAs (and 1 powerful solution)
The closing statement in your blog post. A line in your sales email. Or a button on your landing page. A call to action (CTA) is an...
Kathryn Hudson-Cook
5 min read
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