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Generative AI: the good, the bad, the useless
We’re getting a lot of questions about AI. What does it do well? Which platform writes best? How can it save me time? Can it come up with...
Chris Silberston
3 min read


AI copywriting
We’re all hearing about generative AI. We’re told that job seekers are using it to write cover letters. Students are using it to write...
Chris Silberston
5 min read


6 of the biggest mistakes we make with CTAs (and 1 powerful solution)
The closing statement in your blog post. A line in your sales email. Or a button on your landing page. A call to action (CTA) is an...
Kathryn Hudson-Cook
5 min read


Grammar: what, why, how, and a bit of when
Ah, grammar. Everyone’s favourite topic to discuss when you reveal you’re a writer. To some, it’s a confusing world of rules they don’t...
Chris Silberston
7 min read
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