“You were so preoccupied with whether or not you could, you didn’t stop to think if you should.” That iconic line from Jurassic Park,...

The title of this post doesn’t really make sense. Copywriting should never be for SEO. In fact, Google’s own SEO advice very clearly says...

A consistent tone of voice not only presents a clear identity, it helps build trust. There’s a simple explanation for this – when...

We’re at a turning point. University marketers are beginning to take generative AI writing tools seriously. But what happens next? The...

HE marketing insights and innovations from other sectors Universities are at the cutting edge in many areas. But with small teams and...

A Thousand Monkeys is now employee-owned! Our dictator, sorry, founder and copywriting guru Richard has moved from owner to employee. So,...

We’ve lost count of the number of businesses that lose customers, or hit the headlines, due to a poorly worded email or post. Often, that...

We’re getting a lot of questions about AI. What does it do well? Which platform writes best? How can it save me time? Can it come up with...

Jane Austen did it. Shakespeare did it. Even the Bible gets away with it. So, why do conjunctions at the beginning of sentences still...

We’re all hearing about generative AI. We’re told that job seekers are using it to write cover letters. Students are using it to write...

The closing statement in your blog post. A line in your sales email. Or a button on your landing page. A call to action (CTA) is an...

Here at A Thousand Monkeys, we believe that all copywriting should be persuasive. Copy has a goal – whether that’s sales, clicks, or...

The secret weapon of effective copywriting Let's consider how most people write email copy. You sit down at your desk, open a new page on...

The world is digital. There have never been more opportunities to connect with your audience online. However, it’s not all about sell,...

At A Thousand Monkeys, we talk a lot about having an authentic voice. If your copy doesn’t sound genuine or rooted in the truth of your...

Ah, grammar. Everyone’s favourite topic to discuss when you reveal you’re a writer. To some, it’s a confusing world of rules they don’t...

To get the best possible content, you need to know what to expect from your copywriter. It helps to understand what’s possible, where...

Your website is one of the most powerful tools you have. Making every page look great is probably a top priority for you. It needs to be...

How do people really get to know what your organisation is about? It could be by reading your About Us page. Or maybe your founding...

As you know, customer service teams are on the front lines. They see all the emotional extremes, from unbridled love to raw hatred. They...