Cross-sector innovation
HE marketing insights and innovations from other sectors Universities are at the cutting edge in many areas. But with small teams and...
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Chris Silberston
4 min read
Long live Richard the first (monkey)
A Thousand Monkeys is now employee-owned! Our dictator, sorry, founder and copywriting guru Richard has moved from owner to employee. So,...
Richard Spencer
5 min read
Six steps to successful customer service responses.
We’ve lost count of the number of businesses that lose customers, or hit the headlines, due to a poorly worded email or post. Often, that...
Chris Silberston
3 min read
Generative AI: the good, the bad, the useless
We’re getting a lot of questions about AI. What does it do well? Which platform writes best? How can it save me time? Can it come up with...
Hayley Cherrett
5 min read
Conjunctions at the start of sentences – to begin or not to begin?
Jane Austen did it. Shakespeare did it. Even the Bible gets away with it. So, why do conjunctions at the beginning of sentences still...
Chris Silberston
5 min read
AI copywriting
We’re all hearing about generative AI. We’re told that job seekers are using it to write cover letters. Students are using it to write...
Kathryn Hudson-Cook
5 min read
6 of the biggest mistakes we make with CTAs (and 1 powerful solution)
The closing statement in your blog post. A line in your sales email. Or a button on your landing page. A call to action (CTA) is an...
Chris Silberston
5 min read
Persuasive writing
Here at A Thousand Monkeys, we believe that all copywriting should be persuasive. Copy has a goal – whether that’s sales, clicks, or...
Kathryn Hudson-Cook
5 min read
The magic of your customer’s voice: how to increase email conversions using their language
The secret weapon of effective copywriting Let's consider how most people write email copy. You sit down at your desk, open a new page on...
Hayley Cherrett
3 min read
The 3Cs of social. Staying on your audience's radar.
The world is digital. There have never been more opportunities to connect with your audience online. However, it’s not all about sell,...
Josh Barton
9 min read
Influencer Marketing: top tips to build an authentic campaign
At A Thousand Monkeys, we talk a lot about having an authentic voice. If your copy doesn’t sound genuine or rooted in the truth of your...
Chris Silberston
7 min read
Grammar: what, why, how, and a bit of when
Ah, grammar. Everyone’s favourite topic to discuss when you reveal you’re a writer. To some, it’s a confusing world of rules they don’t...
Chris Silberston
5 min read
What does it take to write a piece of copy?
To get the best possible content, you need to know what to expect from your copywriter. It helps to understand what’s possible, where...
Hayley Cherrett
6 min read
7 reasons why your web content needs to work harder
Your website is one of the most powerful tools you have. Making every page look great is probably a top priority for you. It needs to be...
Chris Silberston
5 min read
The most important bit of copy you haven't written yet
How do people really get to know what your organisation is about? It could be by reading your About Us page. Or maybe your founding...
![Dear [customer name], sincerely [customer service rep]](https://static.wixstatic.com/media/88e4d2_a6b84f6bf63e4c329a3c4f0615d932b1~mv2.jpg/v1/fill/w_746,h_560,fp_0.50_0.50,lg_1,q_90,enc_auto/88e4d2_a6b84f6bf63e4c329a3c4f0615d932b1~mv2.jpg)
Chris Silberston
6 min read
Dear [customer name], sincerely [customer service rep]
As you know, customer service teams are on the front lines. They see all the emotional extremes, from unbridled love to raw hatred. They...
Hayley Cherrett
6 min read
Can online tools really help you write better headlines?
When people ask us for headline writing advice, we always say the same thing: “Stop tweaking the same line. Start adding more variety.”...
Chris Silberston
5 min read
The persuasive techniques most copywriters don't want you to know
Much of copywriting is more science than art. It’s taking proven techniques and applying them towards a goal – whether that’s grabbing...
Chris Silberston
6 min read
Executive summaries: 5 tips for success
As a rule, the first bit of any copywriting is the most important. The longer your text is, the more essential it is that you give people...
Chris Silberston
4 min read
The dark art of B2B email writing
Picture a busy executive sitting at their desk. The Teams channel is pinging. That report from last week still isn’t finished. There’s...
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